Indoor Advertising Options at Village Mall Hartbeespoort

Expose your brand in Village Mall Hartbeespoort by utilizing endless opportunities through our Indoor Advertising, a medium that is an excellent form of on-site marketing within the mall. Because indoor advertising delivers your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspaper.

The effectiveness of Indoor Advertising is based on several key components:

•	Each impression will last from one to three minutes.
•	There are no distractions or interruptions.
•	With indoor advertising people will not turn the page or change the channel.
•	People appreciate having something to read while visiting the mall.
•	Indoor advertising catches your audience at the rare time each day when they literally crave something to read.
•	When people view indoor advertisements they remember the ads for days or even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions.

Village Mall Hartbeespoort Indoor Advertising Options & Rates:

A1 Snapper frames	Throughout the mall	R200.00 excl VAT / poster	Monthly
Flyers	Throughout the mall	R500.00 excl VAT / day	Daily
Mall Maps		R3000.00 excl VAT	Quarterly
Vacant Shop Windows	All vacant shops	R1000.00 excl VAT / poster	Monthly

Please note: All the above prices exclude VAT, production costs, installation and maintenance


Summary Fact Sheet

Village Mall is situated adjacent Hartbeespoort Dam. After Rustenburg, Brits & Hartbeespoort are the areas with the highest potential for economic development in the North West province (Madibeng Integrated Growth Strategy, 2003).

•	Hartbeespoort has a high growing residential market with approximately 3, 907 new planned residential units to be developed around the dam.
•	Annual residential growth, 10.1%
•	The average monthly income is estimated R20, 035 (2006).
•	Target Market   Primary LSM (Living Standard Measurements) 8 – 10   Schoemansville, Melodie, Ifafi, Meerhof, Kosmos Secondary LSM 5-7 - Syferfontein, Rietfontein, Eagles Landing, Peaconwood, Island Estate, The Bay, Lakeland, The Coves, Magaliespark, Broederstroom
•	The total number of households in the primary and secondary catchment area amounts to 6, 553 with an average of 3.2 people per household.
•	Population Breakdown:   - White - 85.5% - Black African - 13.7% - Coloured - 0.08% - Indian / Asian - 0%
•	Total population in the primary and secondary catchment area amounts to 20, 914
•	Hartbeespoort is approximately 30km form Pretoria CBD and 45km from Sandton.

Please feel free to contact me for bookings, or any additional information on 012 253 9160 or 082 294 9489.

Sales Manager
Bronwen Wright
Tel: 083 253 2683
Email: bronwenw@word4word.co.za