Exhibitions
Why Exhibitions Work
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations – enabling them to touch, see, smell & feel products & then ask questions. In an increasingly digital age, they are the only media where buyer, seller and the product physically come together – a potent force for business.
Exhibitions allow you to demonstrate products, answer question, overcome Objections and meet your market face to face.
At an exhibition you can harness all five senses to drive home yourmessages.
Exhibitions bring your most active prospects and customers to you.
Facts
60% of visitors come specifically to see new products and services
45% come for information
35% to keep up to date with technology 20% to make business contacts
87% are aged over 25
The top three reasons for recommending exhibitions to their clients were (in order of importance)
To build brand awareness;
To attract new customers;
To have direct contact with a target market (EXSA Research)
Benefits of Exhibiting
Neutral sales environment - The buyer feels under no pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A two-way communication process - Unlike magazines and direct mail, exhibition involves a two-way communication process. Visitors can question, challenge and debate. exhibitors can give and seek information. Most importantly, business is conducted face-to-face, the most persuasive form of selling, and of building customer relationships.
The buyer come to you - Exhibition visitors are pro-active rather than passive recipients of Your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so.
Launch Pad - Launch pad – Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
Consumer understanding - Exhibition visitors find the environment secure enough to divulge key demographic information to assist in developing a quality database to understand your consumer.
Real -time feedback - Companies are able to gauge real time reactions & feedback from potential consumers regarding any specific element of the brand.
Relationship building - Exhibitions are about relationships – creating, reinforcing, developing and even mending them. Exhibitions offer personal interaction, a chance to get face-to-face with your market and thus is a critical reason to place the right stuff on your stand with the appropriate skills, knowledge and attitude.
Daily rate at any court
Displays & Banners have a height restriction of 1.8m Exhibitions must be manned during trading hours No eating or drinking on the exhibition stand Request layout of Exhibition
Tips for Exhibitors
Make appointments in advance and plan activities such as lunch, etc. outside of show hours to maximize the benefits of consumers.
Plan regular demonstrative, competitions or activities that will entertain and motivate visitors.
Display and highlight new releases and design the stand around the product/service rather than trying to fit products into a design.
Take time to select the right exhibition team and train them on the goals you have for the show. It is critical that your staff create a welcome atmosphere - not clustering with friends and other staff - nobody will approach a group of strangers - it is too intimidating.
Don't ignore visitors - if staff are too busy when someone approaches, they should try to acknowledge them or try to include them in the conversation. If conversing with other staff they should break it off immediately.
Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant.
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations – enabling them to touch, see, smell & feel products & then ask questions. In an increasingly digital age, they are the only media where buyer, seller and the product physically come together – a potent force for business.
Exhibitions allow you to demonstrate products, answer question, overcome Objections and meet your market face to face.
At an exhibition you can harness all five senses to drive home yourmessages.
Exhibitions bring your most active prospects and customers to you.
Facts
60% of visitors come specifically to see new products and services
45% come for information
35% to keep up to date with technology 20% to make business contacts
87% are aged over 25
The top three reasons for recommending exhibitions to their clients were (in order of importance)
To build brand awareness;
To attract new customers;
To have direct contact with a target market (EXSA Research)
Benefits of Exhibiting
Neutral sales environment - The buyer feels under no pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A two-way communication process - Unlike magazines and direct mail, exhibition involves a two-way communication process. Visitors can question, challenge and debate. exhibitors can give and seek information. Most importantly, business is conducted face-to-face, the most persuasive form of selling, and of building customer relationships.
The buyer come to you - Exhibition visitors are pro-active rather than passive recipients of Your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so.
Launch Pad - Launch pad – Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
Consumer understanding - Exhibition visitors find the environment secure enough to divulge key demographic information to assist in developing a quality database to understand your consumer.
Real -time feedback - Companies are able to gauge real time reactions & feedback from potential consumers regarding any specific element of the brand.
Relationship building - Exhibitions are about relationships – creating, reinforcing, developing and even mending them. Exhibitions offer personal interaction, a chance to get face-to-face with your market and thus is a critical reason to place the right stuff on your stand with the appropriate skills, knowledge and attitude.
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Exhibition Rates for 2011
Exhibition Court: Size m², Width & Length In close proximity to Court Price (excl VAT)
| Checkers: 25m² = 5 x 5 Entrance 2 R4 000-00 |
Markhams: 6m² = 1.5 x 4 C.N.A & Foschini R2 500-00 |
Musica: 12m² = 3 x 4 Sportscene & Luscious Living R3 000-00 |
Piazza: 25m² = 5 x 5 News Café & Main Entrance R5 000-00 |
Woolworths: 25m² = 4 x 4 Backside of Monster R4 000-00 |
Daily rate at any court
Displays & Banners have a height restriction of 1.8m Exhibitions must be manned during trading hours No eating or drinking on the exhibition stand Request layout of Exhibition
Tips for Exhibitors
Make appointments in advance and plan activities such as lunch, etc. outside of show hours to maximize the benefits of consumers.
Plan regular demonstrative, competitions or activities that will entertain and motivate visitors.
Display and highlight new releases and design the stand around the product/service rather than trying to fit products into a design.
Take time to select the right exhibition team and train them on the goals you have for the show. It is critical that your staff create a welcome atmosphere - not clustering with friends and other staff - nobody will approach a group of strangers - it is too intimidating.
Don't ignore visitors - if staff are too busy when someone approaches, they should try to acknowledge them or try to include them in the conversation. If conversing with other staff they should break it off immediately.
Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant.
Please feel free to contact Zandre van den Berg for bookings, or any additional information on
079 412 3948
Sales Manager
Zandre van den Berg
Tel: 079 412 3948
Email: zandre@word4word.co.za
Location
Located on the R511, with a highly visible parking area, it is designed to capitalise on traffic from the burgeoning surrounding residential areas as well as the Rustenburg area (R102) and the Sandton and Pretoria communities.
GPS Co-ordinates:
S 25° 43.830'
E 27° 53.155'
more
GPS Co-ordinates:
S 25° 43.830'
E 27° 53.155'
more
